Welcome back to the DESIGNS Blog, I’ll be your host, Rick the Stuttering Designer.

Meet Sarah A Local Florist

Please Note:

All names & events are fictitious and were created solely to be used in this DESIGNS Blog post. Thank you.

Sarah Just Loves The Way Fresh Cut Flowers Smell

Meet Sarah a local businesswoman who owns and operates a local florist business now. Sarah loves the smell of fresh cut flowers.

Before starting her business Sarah would visit weekly a local wholesale flower nursery. Their she met the owner James, a nice guy who definitely has a green thumb and knows his business.

On a visit, James suggested to Sarah that she should start-up a flower business and he could be her supplier. He also suggested that she try getting a booth at her local farmers market. A short time has passed, and Sarah is doing well but wants to get the word out even more to her community and others.

Sarah’s Success Story

Sarah has a beautiful selection of seasonal flowers available all year around, one of the main reasons why her customers keep coming back. Even one of her regular customers named Becky who owns & operates an event planning service for personal/companies. Becky has only great things to say about Sarah and her quality of flowers she provides.

A New Client Calibration

A couple successful months at the farmers market just by the word of mouth. Has her wanting to figure out who is her target customers and wanting more of them. Knowing she wants to expand and connect with other businesses that provide event planning for weddings, corporate and special events etc.

Her and Becky started to talk about it, because she knows Becky was in that industry already. Sarah brought up her idea of trying to market to these types of businesses. Becky mentioned that it was a great idea and if she could put some marketing promotional flyer together. That Becky would be more than happy to set them out at her client events.

Marketing Strategy Plan

After considering everything she came up with a strategy. A strategy that would involve, having a social media presence, providing each customer a printed promotional flyer with purchase, providing Becky with printouts as needed and even having a website presence. After months of trial and error, Sarah is now in her groove.

She has an awesome website that keeps her new and fellow customers up to date on any new changes. Also, by having a social media presence she can provide specials, discounts or even communicate with her customers. A true win win for both.

Meet the Great Tag Team of Gabriella & Mandey

Find out in the next blog post how long the tag team have been friends and where they met. And what inspired them to take on the task of becoming business partners and beyond.

Read their amazing inspirational women’s story from the ground level.

* The Stuttering Designer is not receiving any compensation from any parties for this DESIGNS Blog post.*

* The Stuttering Designer has written this DESIGNS Blog post because of the useful information to have as a resource for others.*

In Closing

For now, that’s a wrap. I am the Stuttering Designer. Connect on Instagram, Facebook & YouTube @StutteringDesigner and join the fam.

Thank you for coming along on this journey.

See you in the next blog post.