Welcome back to the DESIGNS Blog, I’ll be your host, Rick the Stuttering Designer.

Meet Gabriella A Local Farmer

Please Note:

All names & events are fictitious and were created solely to be used in this DESIGNS Blog post. Thank you.

Meet Gabriella & Mandey a great tag team. Who are providing fresh fruit to their customers day after day.

Both women own and operate “Fresh Is What We Have.” A “Farm to Table” moto of the two. Gabriella & Mandey purchase fresh fruits directly from wholesalers or farmers. At a discounted cost but without quality suffering. The tag team turnarounds and sells them at the local farmers market

A Look Back

Gabriella & Mandey had grown up together ever since elementary school where they met. Both of them had always talked about going into business together, especially after they ran a successful lemonade stand together for several summers.

Two years ago, Gabriella was able to reconnect with Mandey after several years had passed.

Trying to Keep in Touch

During Mandey’s junior high school year, her and her parents had to move from California to Idaho, because of her dad’s job adding another location there. The girls were able to keep in touch until both went off to college. Mandey went to college in New York City and Gabriella went to college in North Carolina.

Both girls tried to live in those same states after college, but both came to the same conclusion, those states weren’t for them. So, Mandey moved back to Idaho to start her new life there. Gabriella decided to take the plunge and decided to give it 1 more year in New York City. After college they lost touch with each other.

The Women Loose Touch

Several years after graduating college Mandey met her now husband Kevin and have two kids, Nathan is seven and Melissa is five. Mandey’s career went the way of working in the job market for different companies. But never satisfied, she always knew that she wanted to be in business for herself. Many times, Mandey and Kevin would talk about her quitting her job and starting one of her own. She didn’t feel comfortable with quitting her job and losing that income until the business started to take off. Even though her husband has a really good job where finances wouldn’t be a problem.

Longtime Friends Re-connect

Gabriella’s career went the way of working in the corporate lifestyle and trying to keep moving up and staying on top of her game while doing it. Success was happening for her, she had been working for a great company for the last 10 years. Unfortunately, the company had a couple big accounts that needed to downside within their own companies. Which meant Gabriella and her job needed to be downside as well and she was laid off. Gabriella wasn’t sad about it at all, her

company gave her a very nice package, she has stock with the company and over the years was able to put away a good amount of funds. While enjoying her time off from working, she decided to try and re-connect with Mandey after many years. Within a few weeks of trying different avenues, she was able to get ahold of her and they talked for hours one evening. Gabriella, explained how she was recently laid off from work and wasn’t sure what she wanted to do next.

Mandey, jumped in and mentioned, “well then come out to Idaho, it will be fun.”

Gabriella, agreed and thought it would be a fun time to visit Mandey for a few months. Gabriella, got a friend of hers to take over her lease of the New York City apartment for a couple of months.

Gabriella & Mandey Start a New Business Adventure Together

A month after Gabriella went out to Idaho to visit with Mandey, both started seriously talking about starting up a business together out there. Mandey decided to bring her husband on board and create a partnership between the three of them. Also, Kevin has a lot of experience in this field since this is what he does for a living at his job. Gabriella, Mandey and her husband all agreed on that Gabriella would put up half the money upfront and Mandey & Kevin would put up the other half. Kevin would be more like a silent partner just giving legal advice when asked, because his job requires him to be out of town several times a month.

“Fresh Is What We Have” Was Created

It has been a busy 8 to 12 months for Gabriella and Mandey since the ground-breaking start of their new business together. Their calling it “Fresh Is What We Have” it’s a company that caters to businesses and the public at a huge weekly farmers market in their city. The two women decided to concentrate mostly on one type of food to sell

at the farmers market which is all different kinds of seasonal fruit.

Their moto is “Farm to Table” is the concept that everything they sell has come directly from a farm and hasn’t been processed. They buy their fresh fruits directly from the farmers at wholesale prices and then sell them at the farmers market.

A New Beginning

Also, in the last 8 to 12 months, Mandey quite her job & Gabriella gave up her lease apartment in New York City and now lives in Idaho in Mandey & Kevin’s guest house. She loves it because it’s a standalone place with all the amenities and she feels like she can really call it home for herself. Mandey & Kevin was mostly using it as guest/storage place. Their two kids Nathan & Melissa are getting older now and can help at the farmers market more.

Also, in these past months Kevin helped them to get a promotional strategy together. Helping them have a website presence, social media presence and items that could be passed out to customers. But also, to try and get new customers/businesses to buy from them at the farmers market.

Will It Work?

Things are going well for Gabriella & Mandey with their new business adventure. Well enough that Mandey wants to pitch the idea to Gabriella and Kevin of possibility of selling another line of food items. You see, Mandey came across a farmer name Paul who sells mostly to stores but might be willing to sell to them.

See How Gabriella & Mandey Expands Their Business

Find out how the team has expanded on what has already worked for them and their business. See how Paul who has a special talent himself can bring to the table. While also benefiting the family business and their needs in taking it to the next level.

* The Stuttering Designer is not receiving any compensation from any parties for this DESIGNS Blog post.*

* The Stuttering Designer has written this DESIGNS Blog post because of the useful information to have as a resource for others.*

In Closing

For now, that’s a wrap. I am the Stuttering Designer. Connect on Instagram, Facebook & YouTube @StutteringDesigner and join the fam.

Thank you for coming along on this journey.

See you in the next blog post.